Ride With Wyatt

2022 Q3
transportation

Overview

Ride With Wyatt is a small transportation company operating in the greater Nashville metropolitan area in Tennessee. Their specialized fleet of vans allows them to cater to all kinds of groups, from the family of 5 heading to Dollywood or the rowdy bachelorette group of 8 hopping between every bar in town.

My Role

UI Design

UX Design

Copywriting

Branding

Presence

Homepage of RideWithWyatt.com mocked up on a MacBook Pro

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Needs

Starting from scratch, our discovery session helped to uncover the needs of the business. Most importantly, we needed a funnel for ride bookings that fed directly into a calendar, linked to our driver's smartphone. Next on the list were contact forms and, finally, familiarity.

Homepage Website design for a taxi company

Booking Calendar filled with appointments

Personality

As an older gentleman, my client is not very tech-savvy, so I would need to account for this in the short and long-term. I chose an easy-to-use platform with Wix, and in my design, chose bold text & colors, along with a traditional serif typeface.

older black man with a grey mustache and a Philadelphia eagles hat

Lead Generation

Of course a website is great for converting a lead, but leads don't show up out of thin air - especially with how polluted our search engines are. Creating profiles with great copywriting on larger, more established platforms like Google Maps and TripAdvisor would be the best way to increase awareness and drive traffic to the business.

webpage of TripAdvisor mocked up on an iPhone

page of Google Maps mocked up on an iPhone

Conclusion

My first client project was quite the rollercoaster, requiring me to wear many hats at once. I learned a great deal about design, business, and many other real-world concepts. Our completed design featured a booking system with an intuitive user journey, eye-catching colors, and and functionality that accommodates even the most traditional of folk.

webpage of RideWithWyatt.com mocked up on an iPhone

webpage of information on RideWithWyatt.com mocked up on a MacBook Pro

Ondre Johnson